As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M♺♼ in March 1984 from a counter in a Toronto department store.
Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own.
Make-Up Art Cosmetics started life in Toronto, Canada.
